Our Story


Our story began 10 years ago and is filled with hard work, never-ending passion and many blessings. All have helped us grow as individuals and as a thriving agency in today’s virtual marketplace.

Founded in 2007, Edge Partnerships, LLC, is unique in both its structure and capabilities. Every Edge client benefits from our exceptional, multidisciplinary team of marketing, branding, public relations, design, advocacy, advertising, event planning and fundraising professionals.

Founders Lorri Rishar, MBA, and Angela Witwer created Edge to be unlike any other agency in the U.S. With a combined 60 years in their respective fields, Lorri and Angela built Edge on a foundation of leadership, service and results. From strategy development to tactical implementation, we guarantee results with a purposeful focus on measurable client success.

What We Do

In-house Services

  • Brand Strategy
  • Marketing Strategy
  • Public Relations & Social Media Strategy
  • Quantitative & Qualitative Research
  • Audience Identification
  • Market Positioning
  • Best Practices & Industry Trends
  • SWOT Analysis
  • Key Messaging
  • Tone & Personality Assessment
  • Value Proposition
  • Graphic Design
  • Copywriting
  • Front-End Web Design
  • Short-Format Video
  • Identity Packages
  • Brand Standards
  • Logo Design
  • Integrated Branding & Marketing
  • Sponsor Identification & Acquisition
  • Event Logistics

Our Team

With the singular purpose of helping others succeed, Edge is led by two high-performance businesswomen who wanted to make a difference. Backed by 100 years of expertise in marketing, public relations, advertising and advocacy, the Edge team partners with organizations that truly want to excel. We provide the strategic roadmap and the tools necessary to give our clients the competitive advantage – the edge – to attain their business goals.

LORRI RISHAR CEO/Partner

LORRI RISHAR
CEO/Partner

ANGELA WITWER President/Partner

ANGELA WITWER
President/Partner

AARON PUMFERY Chief Creative Officer

AARON PUMFERY
Chief Creative Officer

DANIELLE LENZ Director of Public Relations & Social Media

DANIELLE LENZ
Director of Public Relations & Social Media

MATT SIMON Graphic Designer

MATT SIMON
Graphic Designer

SARA TORREZ Account Coordinator

SARA TORREZ
Account Coordinator