Our Story


Edge represents a new, collaborative agency model founded on exceptional client service, guaranteed results and, most important, a culture that embraces both a traditional foundation with new generation flexibility.

The founders embrace a common belief that sound strategy coupled with diligent implementation delivers impactful results to our clients. It’s the competitive edge … the Edge promise.

What We Do

In-house Services

  • Brand Strategy

  • Marketing Strategy

  • Public Relations & Social Media Strategy

  • Quantitative & Qualitative Research

  • Audience Identification

  • Market Positioning

  • Best Practices & Industry Trends

  • SWOT Analysis

  • Key Messaging

  • Tone & Personality Assessment

  • Value Proposition

  • Graphic Design

  • Copywriting

  • Front-End Web Design

  • Short-Format Video

  • Identity Packages

  • Brand Standards

  • Logo Design

  • Integrated Branding & Marketing

  • Sponsor Identification & Acquisition

  • Event Logistics


Leadership

With the singular purpose of helping others succeed, Edge is led by high-performance businesswomen who wanted to make a difference. Backed by years of expertise in marketing, public relations, advertising and advocacy, the Edge team partners with organizations that truly want to excel. We provide the strategic roadmap and the tools necessary to give our clients the competitive advantage – the edge – to attain their business goals.

LORRI RISHAR  CEO/Partner

LORRI RISHAR
CEO/Partner

ANGELA WITWER  President/Partner

ANGELA WITWER
President/Partner

NICOLE HANKWITZ  Vice President

NICOLE HANKWITZ
Vice President

AARON PUMFERY  Chief Creative Officer

AARON PUMFERY
Chief Creative Officer

DANIELLE LENZ  Director of Digital Strategies

DANIELLE LENZ
Director of Digital Strategies

SARA TORREZ  Account Coordinator

SARA TORREZ
Account Coordinator