Your Introductory Guide to Social Media

Social media isn’t just a fad; it’s here to stay. As social media platforms have exploded in growth, the world has been impacted by the adoption and expansion of social media into everyday life.

Quick facts about the world’s top platforms:

· If Facebook was a country, it’d be the world’s third largest and 3.5 times the U.S. population.

· Twitter adds 300,000 users daily.

· YouTube reaches more U.S. adults ages 18-34 than any cable network.

· 92% of companies use LinkedIn, such as LinkedIn, for recruitment.

Why does your business need social media?

Social media is by far the fastest way to spread your message, whether it’s about a product, service or news. It can take just minutes for a post to go viral. Speed aside, millions of people spend hours on social networks. If you want to reach and engage with them, you have to go to where they are.

Best social media tips and tricks for beginners:

Determine the right social media platform(s) for your business. Find out which platforms your audience use and go from there.

Optimize posting times. With crowded newsfeeds comes lost content. Make sure to post when you know people are online.

Keep it connected. Ensure your website connects to your social media pages. Consider adding social media buttons to better direct internet users.

Balance who you follow and who follows you. Make sure you’re following accounts that align with your social media and brand image. Also monitor your followers to decide if you should follow back.

Interact. Talk to your followers. Ask them questions. Like their posts. Social media is all about being social after all.

Don’t forget about quality content. It’s not about what you want, it’s about what your audience wants. Post content that engages them. Social media users respond best to visual content, including infographics, photo and video.

Using social media is easy; using it well is a challenge.  Keep it real, and keep it social.

Edge Intern