Child and Family Charities
In need of co-branding its 27 community services, Child and Family Charities retained Edge to unify its brand and raise awareness among stakeholders throughout the tri-county region. Understanding the nonprofit organization had limited resources -- and appreciating the critical services it provides -- Edge went far beyond a simple logo refresh to a full scale identity campaign.
Deliverables included a brand standard manual, cobranding, complementary color palette, branded collateral materials, internal and external communications and social media.
The results have been measurable and significant. Internal staff has embraced the brand and community awareness has significantly grown as evidenced by increases in donations, sponsorships and inquiries.