Department of Natural Resources RFP
Creative Sample - Michigan Veterans Affairs Agency
Michigan Veterans Affairs Agency (MVAA) and Edge have partnered on several campaigns involving digital display ads, homepage takeovers, social media advertising, and statewide billboards, radio and television.
Edge’s initial campaign was strategized, concepted, produced and delivered in under a six-week window. In the first few months of its launch, the campaign metrics showed an increase of 606+ calls per month, total digital impressions of 1.6 million, and a click-through rate of 2.43% (2.35% above the national average) on social media. This is a perfect example of why Edge is known for delivering a great product under a tight timeline with measurable results.