Douglas J Aveda Institute 

Douglas J Aveda Institute chose Edge to develop its multi-media marketing strategy. Understanding the target audiences, Edge engaged digital display, social media, print, out-of-home and collateral materials to drive inquiries. This included several mediums including digital display, social media, print, outdoor and collateral items.

Edge also formulated Douglas J’s public relations and social media strategies and marketing strategy. This included qualitative and quantitative research, audience segmentation, planning, communications, creative execution.Additionally, Edge provided training to the Institute’s students for best practice on social media.

The Results:

  • 8.5% improvement in lead generation
  • 3.2% increase in show rates for tours
  • Competitive analysis for market expansion
  • Integrated social media across all channels and locations