When Farm Bureau Insurance wanted to increase market awareness for its home, life, auto, business and extended product lines, Edge Partnerships was called in to help achieve their business goals.

Edge started with a quantitative survey to better understand how Farm Bureau was perceived in the marketplace. Edge re-engineered Farm Bureau’s advertising program, providing 450 agents with the marketing tools to better connect with consumers.

The Result: Double-digit increase in agent co-op advertising participation, more than $1 million in value added and bonus spots annually for paid advertisement and increased quote requests for targeted product lines.