McLaren Health Plan 

McLaren Health Plan retained Edge to build consumer awareness, increase membership and extend its commercial products into Michigan’s population centers. The comprehensive campaign include the develop and implementation of a strategic marketing plan, graphic design, television and radio production, social media management and media planning and execution.

The Result: When pairing the implementation of the marketing plan with assertive and memorable advertising, McLaren Health Plan achieved its initial goals and has evolved into the fastest growing health maintenance organizations in Michigan.