McLaren Lapeer Region
Know The Limit Campaign

McLaren Lapeer Region is a verified Level II trauma center. To help maintain this status, McLaren implements community outreach efforts to help reduced the incidence of traumas. The goal of this multi-year campaign was to help educate area residents about impaired driving with the ultimate goal of reducing motor vehicle accidents.

The concept was to play off the .08% legal limit to educate the public about just how much is too much to drink and drive (less than most people may think!).

To reinforce the seriousness of the message, we enlisted the help of local law enforcement personnel as well as local paramedics to convey the tragic facts about driving impaired. The resulting TV ads/vignettes ran on the local cable station and were posted to a special Know The Limit website: