Michigan Veteran Affairs Agency
The Michigan Veterans Affairs Agency and Edge have partnered on several statewide advertising campaign maximizing the impact of both digital and traditional media.
Known for its agility and quick turnaround times, Edge completed the initial campaign strategy, design, production and placement within a tight six-week window. In the first few months of its launch, the campaign metrics showed an increase of 606+ calls per month, total digital impressions of 1.6 million, and a click-through rate of 2.43% (2.35% above the national average) on digital and social media. Edge continues to update both the creative approach and advertising strategy to enhance the campaign’s exceptional results.