Edge Publicom brings home the gold at 34th Annual Educational Advertising Awards

LANSING, Mich. – With over 2,200 entries nationwide, Edge Publicom  won high honors for its Literacy Essentials campaign in partnership with Michigan Virtual.                                                       

“We have a talented team that committed themselves to the success of the Literacy Essentials program,” said Lorri Rishar, CEO of Edge Publicom. “While the real winners are the Michigan children who will benefit from this initiative, we are thrilled to be ranked among those who are shaping the future.”

Literacy Essentials are evidence-based practices the Michigan Department of Education, MAISA and GELN Early Literacy Task Force created to foster literacy motivation and engagement within lessons. Edge Publicom partnered with Michigan Virtual to deploy an integrated communications campaign with the goal of raising awareness among Michigan educators.

The Educational Advertising Awards is the largest, oldest and most-respected educational advertising awards competition in the country.

Edge Publicom is a full-service marketing, public relations, design and digital services agency focused on delivering results to its clients.

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The Literacy Essentials campaign netted exceptional results for the client and, most importantly, for Michigan’s young students. The initiative’s success has drawn considerable accolades from the Michigan Department of Education and educators across the country.

 Campaign outcomes exceeded all metrics and stayed within budget. Highlights include:

  • 9,854 enrolled in Literacy Essentials modules between June and September 2018. Enrollment continues to increase post-campaign with 18,481 educators enrolled as of Feb. 4, 2019.

  • Website traffic increased from 715 unique users to 24,771 new users during the four-month campaign.

  • Average clickthrough rate on Facebook was .93%, exceeding campaign norms and engaging more than 9,000 educators.

  • National Addy Award for video content and recognition from the Michigan Department of Education.

Aaron Pumfery