Edge Publicom earns CMPRSA award for Literacy Essentials campaign

LANSING, Mich. – Edge Publicom received earned recognition at the Central Michigan Public Relations Society of America annual PACE Awards Thursday, April 18 for a campaign focused on increasing literacy rates among the state’s youngest learners.

Literacy Essentials are evidence-based practices that the Michigan Department of Education, Michigan Association of Intermediate School Administrators and General Education Leadership Network Early Literacy Task Force created to foster motivation and engagement within lessons. Edge Publicom partnered with Michigan Virtual to deploy an integrated communication campaign with the goal of raising awareness among Michigan educators.

“This award means much more than acknowledgement of our team’s expertise and commitment to the project,” said Lorri Rishar, CEO of Edge Publicom. “This initiative provides Michigan’s youngest learners with a foundation for future success in the classroom and beyond.”

The PACE Awards are mid-Michigan’s highest honor for public relations. With more than 300 organizations recognized for PR excellence over the past two decades, the PACE Awards show mid-Michigan’s exemplary professional skills and creativity.

Edge Publicom is a full-service marketing, public relations, design and digital services firm solely focused on delivering results to its clients.

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Aaron Pumfery