Edge Publicom receives national accolades for health care marketing

LANSING, Mich. – Edge Publicom, an integrated marketing communications firm, won two national awards – a gold and bronze – in the 18th annual Aster Awards competition that honors excellence in health care advertising.

“Working every day to elevate clients’ businesses to higher levels is our greatest honor, but winning national awards is testament to how our work compares with that of agencies across the country,” said Lisa O’Connor, Edge Publicom president.

The recognized projects, both created for Smile America Partners, are:

·      A compliance piece, winning a gold Aster Award in the flyer category. It ranks in the top 5% of entries, scoring within the range of 95% to 99%.

·      A logo for a Utah dental coalition in which the client participates, winning Aster bronze. The logo ranks in the top 16% of entries.

Smile America Partners, with offices in Farmington Hills, is a national dental service organization (DSO) specializing in mobile dentistry to bring care to students and members of the military.

Judges evaluated entries based on creativity, layout and design, typography, production, quality and overall effectiveness. The Aster Awards is hosted by Marketing Healthcare Today Magazine and Creative Images Inc.

Edge Publicom is an integrated marketing communications firm focused on delivering results to clients. Services include brand development, strategic planning, marketing research, advertising, design, public relations, digital marketing and media planning. More information is at www.edgepublicom.com.

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Aaron Pumfery