University of Northern Iowa

The University of Northern Iowa wanted to take a fresh look at its brand. Edge was selected through competitive bid to provide strategic creative services and media placement. Comprehensive research provided Edge with the foundation to build a multi-channel campaign that delivered exceptional outcomes.

Results:

  • More than 35 million impressions on Facebook, with more than 7,800 click-throughs to UNI microsite.
  • On Google, 9.4 million impressions, with 6,700 clickthroughs and conversion tracking.
  • University Admissions reported that both visitors and applications experienced double-digit increases. Applications increased by 20% for freshmen and 11% for transfers within the first year of the launch.
  • Award-winning creative design as recognized by both national and Michigan professional organizations.