University of Northern Iowa
The University of Northern Iowa wanted to take a fresh look at its brand. Edge was selected through competitive bid to provide strategic creative services and media placement. Comprehensive research provided Edge with the foundation to build a multi-channel campaign that delivered exceptional outcomes.
- More than 35 million impressions on Facebook, with more than 7,800 click-throughs to UNI microsite.
- On Google, 9.4 million impressions, with 6,700 clickthroughs and conversion tracking.
- University Admissions reported that both visitors and applications experienced double-digit increases. Applications increased by 20% for freshmen and 11% for transfers within the first year of the launch.
- Award-winning creative design as recognized by both national and Michigan professional organizations.