Waverly Community Schools
In 2013, Waverly Community Schools sought voter approval for an $18.4 million bond to upgrade technology and enhance security throughout the district. With no money to fund a large campaign, Waverly turned to Edge, who agreed to manage the campaign pro-bono. Edge created a campaign strategy that relied almost entirely on grassroots tactics and engaged more than 100 volunteers.
For the first time in its history, Waverly Community School successfully placed on the ballot and won a 10-year, $18.4 million technology bond proposal. The proposal passed by 157 votes with 13 percent of registered voters casting a ballot. In addition to successful passage of the bond, the grassroots campaign netted positive earned media from local outlets.