Content Specialist

Want to help our team take our clients’ communications to the Edge?

Edge is a dynamic, full-service agency located in the heart of downtown Lansing with a satellite office in Marquette. Edge produces award-winning solutions for our clients. And, as we always so, once and Edger, always and Edger. We offer fun, flexible environment that encourages personal growth and development. 

Knowledge and Skills Required:

• Bachelor’s degree in public relations, communications or related field
• Excellent verbal and written communication skills
• Experience creating content for and managing advertising campaigns on major social and digital platforms, including Facebook, Google, X (Twitter), Instagram and LinkedIn
• Writing experience for web, email, blogs, & general content
• Self-starter
• Multi-tasker
• Detail oriented
• 2+ years experience

Duties:

• Develop, implement, and manage social media strategies and campaigns aligned with client objectives
• Create engaging content for various social platforms including Facebook, Instagram X (Twitter), LinkedIn, SnapChat, and TikTok
• Monitor and analyze analytics to optimize content and campaigns
• Build relationships with influences and online communities to enhance brand exposure
• Respond to comments, messages inquiries on social media platforms in a timely and professional manner
• Provide regular reports and recommendations to clients on social media performance, campaign results and insights

Compensation:

• Flexible work schedule
• Vacation time
• Sick time
• Maternal & paternal leave
• Company retirement plan
• FSA/HSA option
• Professional membership fees
• Professional development opportunities
• Edge team building activities