City of Lansing Parking Services
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Project Name: Rebranding and Extreme Parking Makeover
Dates: April 2018 to June 2021
Goals: Informing the residents of Lansing and visitors in a fun and positive manner of the parking services changes and construction.
Outcomes: Developed public relations and communication strategies, messaging, audience identification, event planning, logistics, social media and extensive creative design that included a rebrand of the logo, color palette, typography and identity package.
