Health Department initiative aimed at increasing vaccinations
LANSING, MI – A countywide campaign to boost immunization rates post-COVID has earned national recognition for Edge Partnerships and the Ingham County Health Department (ICHD).
The multimedia campaign, Your Shot, which ran locally July through September has earned a gold Aster Award. Started in 2002, the Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
“We focused on engaging Ingham County residents on multiple levels,” said Aaron Pumfery, Edge chief creative officer. “A significant drop in countywide vaccination rates prompted the initiative by empowering individuals with the Your Shot message on the importance of up-to-date vaccinations.”
The Your Shot campaign features colorful bandage graphics and positive messages on billboards, city buses, TV, social media and printed materials in multiple languages. ICHD worked in partnership with the Barry-Eaton District and Mid-Michigan District health departments. The campaign’s timing coincided with National Immunization Awareness Month in August.
This is the 7th Aster Award Edge has won for its work for a diverse array of healthcare clients.
