Annual paid advertisements on broadcast television, outdoor, digital & OTT/Streaming
Project Title: Comprehensive Media Campaign for 2025
Industry: Insurance – Michigan Only
Issue Date: August 21, 2024
Proposal Due Date: September 6, 2024, by 5 p.m.
Introduction: Edge Partnerships, LLC, is seeking proposals from qualified media agencies to develop and execute a comprehensive media campaign for 2025. The campaign will encompass broadcast TV, outdoor advertising, digital media, and OTT/Streaming platforms. This RFP outlines the requirements and expectations for the project.
Scope of Work: The selected media outlets will be responsible for the following:
- Broadcast TV: Develop an impactful annual television schedule in your station’s DMA that best aligns with purchasers of all forms of insurance (auto, home, life, business, etc).
- Outdoor Advertising: Develop and implement a statewide outdoor advertising campaign, including billboards and transit ads.
- Digital Media: Create and manage statewide digital advertising campaigns, including social media, search engine marketing, and display ads.
- OTT/Streaming: Develop and place advertisements on OTT/Streaming platforms to reach purchasers of all forms of insurance in Michigan.
Key Metrics by Platform:
- Broadcast TV: Reach, frequency, GRPs (Gross Rating Points)
- Outdoor Advertising: Impressions, reach, frequency
- Digital Media: Click-through rate (CTR), conversion rate, impressions, reach
- OTT/Streaming: Impressions, completion rate, reach, attribution
Bonus/Added Value: Proposals should include any bonus or added value offerings, such as:
- Additional media placements at no extra cost
- Value-added content or creative services
- Sponsorship opportunities
- Enhanced targeting capabilities
Pricing: This RFP requires best and final pricing. Proposals must include detailed cost breakdowns for each platform and any additional services offered.
Submission Requirements:
- Company background and experience
- Detailed proposal outlining strategy, execution plan, and key metrics
- Pricing breakdown and total cost
- Examples of previous work and case studies
- Contact information for key personnel
Submission Deadline: Proposals must be submitted by September 6, 2024, by 5 p.m. to shannon@edgepartnerships.com. Late submissions will not be considered.
Contact Information: For any questions or further information, please contact Shannon at shannon@edgepartnerships.com.
Evaluation Criteria: Proposals will be evaluated based on the following criteria:
- Relevance and creativity of the proposed strategy
- Demonstrated experience and success in similar campaigns
- Cost-effectiveness and value for money
- Ability to meet key metrics and deliverables
- Quality of previous work and references
We look forward to receiving your proposal and partnering with you to achieve a successful media campaign in 2025.